An Associate is a:
self-motivated
self-actuated
self-directed
self-controlled individual
who makes commitments and keeps them.
The Associate, for every moment of his or her existence,
is conscious of respect and fairness to everyone.
Most importantly, by words and deeds
the Associate helps fellow Associates
become eminently successful,
and in so doing helps himself or herself grow
financially, physically, emotionally,
epistemologically and spiritually.